Bringing Ideas to Life: Talking Tech for Non-Technical Folks
Presented at WPCampus 2017 - Buffalo, NY Finding it tough to translate your ideas into developer-speak? Not even sure where to start? Working with developers doesn’t have to be a headache! This presentation covers key strategies that will make your relationships with developers (or IT teams) flow like a well-oiled machine. You’ll leave with tips and technical vocabulary to help you become a communication rockstar and bring everyone to the same page. Stakeholders will know exactly what to expect, you’ll have your vision brought into the world, and developer(s) will know exactly what to build. Some new tools and workflows might even make running a project fun. Imagine that! We’ll even throw in some tricks for finding great talent. It’s probably closer than you think! https://2017.wpcampus.org/schedule/making-dream-reality-technical-guide-non-technical-folks/
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Bringing Ideas to Life: Talking Tech for Non-Technical Folks
- 1. BRINGING IDEAS TO LIFE: TALKING TECH FOR NON-TECHNICAL FOLKS 1
- 2. 2 WE’VE GOT A PROJECT! © projectcartoon.com DIGITAL THAT DELIVERS
- 3. 3 WHO ARE THESE GUYS? Director of Development @awbauer9 Partner, Digital Strategy @PatRileyMA DIGITAL THAT DELIVERS
- 4. 4 LET’S SOLVE A REAL PROBLEM • Reverse declining enrollment • Improve website lead generation • Grow brand awareness DIGITAL THAT DELIVERS
- 5. HOW DO WE GET THERE? 5
- 6. TALK IT OUT 6 DIGITAL THAT DELIVERS • Get all stakeholders together • Understand the problem…no really, understand it! • Don’t assume anything is obvious • Keep asking questions • Identify target audience - Do some homework!
- 7. 7 GET INTO THE DETAILS DIGITAL THAT DELIVERS
- 8. 8 DIGITAL THAT DELIVERS GET INTO THE DETAILS
- 9. MAP OUT A PLAN 9 DIGITAL THAT DELIVERS • Understand the audience - What do they want? - How can we increase value for them and the business? - Create user stories • Formalize requirements • Dream BIGGER! • Set deliverables and define success
- 10. 10 MEASURE SUCCESS DIGITAL THAT DELIVERS • Identify Key Performance Metrics • Start measuring before implementation • Report and optimize!
- 12. ASSEMBLE YOUR TEAM 12 DEVELOPMENT UX DESIGN CLIENT
- 13. USE THE RIGHT TOOLS 13 DIGITAL THAT DELIVERS
- 15. 15 START BUILDING! DIGITAL THAT DELIVERS • Track against goals • Keep the project in bite-sized pieces - Refer back to your user stories • Stick to the plan (or change the plan…things happen) • Watch out for scope creep • Hold everyone accountable
- 19. 19 OUTCOMES DIGITAL THAT DELIVERS • Implemented January 3rd • Lead Generation Up 2x! • Applications Up 30% • Projecting to Hit Goal for Fall Enrollment
- 20. 20 THAT’S A WIN! © projectcartoon.com DIGITAL THAT DELIVERS
- 21. THANK YOU! What Questions Can We Answer? Contact Us Andrew Bauer or Pat Riley 5HD 781.828.9290 www.5HDagency.com @5HDagency 21